Looking for a new job? As experienced North Houston recruiters, Kingwood Personnel knows it’s certainly a different world out there when it comes to the job search than it was a decade ago, or even a few years ago. Regardless of the field you work in, today’s candidates have to be savvy in terms of both marketing and technology if you want to stand out.

So, what are some specific steps to take, so you’re more marketable to potential employers? Here’s a look at 5 of them:

Brand yourself on LinkedIn.

One of the first places beyond your resume that employers will look is LinkedIn. That’s why you need to have a strong presence there. Make sure your profile is fully updated, polished and aligns with your resume.

Also, take things a step further to increase your visibility. For instance, author a blog post, ask colleagues for recommendations, and look at how other similar candidates are branding themselves in effective ways. Be sure, too, to have a professional headshot on your profile.

Stay in-the-know.

Employers want to hire those people who are well informed about current challenges and opportunities in their fields, as well as trends coming into play. So make sure you’re in-the-know by regularly reading industry blogs, publications and other resources. While you can’t learn everything there is about a particular trend or topic, you will be able to answer questions more intelligently during interviews, as well as build a stronger case as to why you’re the best fit for a particular position.

Get educated.

If there’s a certain specialized skill that will make you more marketable, then get out there and attain it. That might mean a certification class, enrolling in an online course, or simply reading industry books. However, when you have a stronger or more specialized skill set than another candidate, you’re the one who’s going to get noticed – and get the job.

Create a portfolio.

Another way to stand out in a sea of other candidates is to create a portfolio of work online. You can then provide a link to it on your resume. This will help hiring managers gain more insight into your abilities and work quality than what you can really communicate on your resume and in a cover letter. Plus, it will show that you’re willing to go the extra mile to get the job.

Be positive.

Employers want to hire those who have a positive attitude and enthusiastic energy. Anything less can be toxic to the workplace. That’s why it’s so important to display an upbeat attitude to employers during your job search.

Need more help making yourself a more marketable job candidate?

Call the experts at Kingwood Personnel. As leading North Houston recruiters, we know that local employers want in new employees. Contact us today to learn more or get started.